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Title
Text copied to clipboard!Social Media Specialist and Content Creator
Description
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We are looking for a creative and strategic Social Media Specialist and Content Creator to join our marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance brand awareness, engage our audience, and drive traffic and conversions. You will also be tasked with creating high-quality, original content tailored to various platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
The ideal candidate is a digital native who understands the nuances of each social media platform and can craft compelling content that resonates with different audiences. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and collaborating with cross-functional teams including marketing, design, and product.
Your day-to-day responsibilities will include planning and scheduling posts, writing copy, designing visuals or coordinating with designers, analyzing performance metrics, and staying up to date with the latest social media trends and tools. You will also be expected to engage with our online community, respond to comments and messages, and foster a positive brand image.
This role requires a strong understanding of branding, storytelling, and digital marketing principles. You should have excellent communication skills, a keen eye for detail, and a passion for social media and content creation. Experience with social media management tools, graphic design software, and video editing tools is a plus.
If you are a self-starter with a creative mindset and a data-driven approach, we would love to hear from you. Join us and help shape the voice of our brand across digital channels.
Responsibilities
Text copied to clipboard!- Develop and implement social media strategies across multiple platforms
- Create engaging and original content including text, images, and videos
- Manage social media accounts and schedule posts
- Monitor and respond to audience interactions and messages
- Analyze performance metrics and adjust strategies accordingly
- Collaborate with marketing, design, and product teams
- Stay updated on social media trends and best practices
- Ensure brand consistency across all digital content
- Run social media advertising campaigns when needed
- Report on campaign performance and ROI
Requirements
Text copied to clipboard!- Proven experience as a social media specialist or content creator
- Strong writing, editing, and communication skills
- Proficiency in social media platforms and tools
- Basic graphic design and video editing skills
- Ability to analyze data and generate insights
- Creative mindset with attention to detail
- Bachelor’s degree in marketing, communications, or related field
- Ability to manage multiple projects and meet deadlines
- Experience with social media advertising is a plus
- Knowledge of SEO and web traffic metrics
Potential interview questions
Text copied to clipboard!- What social media platforms are you most experienced with?
- Can you share examples of content you’ve created?
- How do you measure the success of a social media campaign?
- Describe a time you handled a social media crisis.
- What tools do you use for content creation and scheduling?
- How do you stay updated with social media trends?
- Have you managed paid social media campaigns before?
- How do you ensure brand consistency across platforms?
- What’s your process for creating a content calendar?
- How do you handle negative comments or feedback online?
